Powering Identity for 100M Indians

Identity is the touchpoint of every business interaction

We imagine a world where all Indians have access to everything. A world where all doors would open for everyone and all opportunities equally accessible.

Equal - the ID for everyone, for everything.

Principles

At Equal we believe in continuous progress, led by our values

Guarding Identity, Building trust

Building trust is paramount. We believe in authentic, verified sources of truth and fiercely defend your data – never stealing or selling it. Consider us your data guardians, dedicated to keeping your information safe and sound.

Innovate for 1B

We're driven by a vision so bold, it demands big thinking, big doing, and boundless curiosity. We build and innovate with scale in mind, pushing boundaries and challenging the status quo, all while fueled by a relentless thirst for knowledge.

Customer First

We meticulously craft flawless products, ensuring every interaction resonates with genuine value for our customers. This unwavering commitment to quality and customer satisfaction transforms their encounters with our products into a continuous cycle of delight.

Be Accountable

From start to finish, ownership is paramount. The founders' spirit runs deep, propelling us beyond mere tasks to impactful outcomes. Tightly aligned yet loosely coupled, we move as one, unstoppable.

Action Biased with Focus

Fast doesn't mean fragile. We move like lightning, fueled by relentless clarity. The "Ask + Build + Feedback + Repeat" loop is our compass, ensuring agility and excellence converge on every iteration.